Cochlear Limited is one of Australia’s high tech success stories. Its hearing implant technology has been exported around the world and improved the lives of thousands of deaf people. Cochlear was named by Forbes in 2011 as one of the world’s most innovative companies. Derek Minihane is head of IP strategy at Cochlear and was…
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Breville Group is an innovative Australian company that develops high-end home appliances for the world market. They have thought long and hard about leveraging IP. Jarred Twigg, Breville Group’s Intellectual Property Manager, kindly agreed to reproduce part of a discussion we had about Breville’s IP strategy Jarred’s comments will be relevant to almost anyone involved…
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I am often asked when patent protection should be sought. There are many variables to consider in determining the answer to this question, including: What are your commercial goals How do your competitors respond to patents Do your stakeholders (e.g. investors) care Is it likely that your invention qualifies for a patent Does it fit…
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It can be a disaster when others use your trademark without your permission, especially if you have spent substantial time, effort, and money so that your products are recognised and asked for by name. Fortunately, a registered trademark can be a very powerful way to protect your unique brand. Choosing the right trademark can have…
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If you are in business then you have information in the form of intellectual property (“IP”) that you don’t want others to have. This information gives your business the edge. Yet IP theft is very common – and is valued at several hundred billion dollars a year for the US alone. The majority of the value in…
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